“Your brand is the single most important investment you can make in your business” Steve Forbes, editor of Forbes business magazine
“Branding is what people say about you when you’re not in the room” – Jeff Bezos, founder and CEO Amazon
You might think that brand identity is a concern only for big companies, or that, as a small business, you can’t afford to spend a lot of money on flashy marketing. But building a brand identity is all about communicating a consistent message about who you are and what you do, and it needn’t cost any money at all. This blog explores the basics of brand identity for contractors and freelancers and offers some simple principles for building a unified brand around your core asset: you!
As the quotes above tell us, branding isn’t a one-time marketing exercise. Rather, every encounter that a client or potential client has with your business should be considered part of your branding. Every interaction is an opportunity to build a positive relationship, and to communicate your story, values and benefits.