Despite the hype around social media, there are lots of reasons that contractors might be tempted to avoid it altogether for business use. It takes investment in terms of time and, increasingly, money, as platforms tighten their algorithms to restrict the reach of business posts. It’s easy to get wrong, and it’s hard to do it really well when you don’t have a dedicated social media team in-house. But equally, not using social media could be a wasted opportunity for contractors. Our advice? Use it, but use it smartly. Don’t spread yourself too thin, and target one or two key platforms that best fit the needs of your business and get you in front of the right audience. In this guide we take a look at four of the most popular social media platforms: Facebook, Twitter, Instagram and LinkedIn. We’ll look at which platforms are most suitable for which types of content, and the types of client they will allow you to connect with, to help you kickstart your social media strategy.